Turn Data into Decisions and Automation into Growth
Develop the technical skills to implement tracking systems, interpret marketing data, and create automation workflows that scale your efforts efficiently.
Back to HomeWhat This Program Helps You Achieve
Through this nine-week program, you'll develop the ability to make marketing decisions based on data rather than assumptions, and implement automation that allows you to scale personalized marketing efforts.
Data Analysis Confidence
You'll learn to work with complex marketing data, identify meaningful patterns, and extract insights that inform strategy. Understanding which metrics matter and how to interpret them becomes second nature.
Automation Implementation Skills
Develop practical ability to design and implement marketing automation workflows using platforms like HubSpot and Marketo. You'll create systems that nurture leads and personalize communications at scale.
Attribution Understanding
Learn to connect marketing activities to business outcomes across multiple touchpoints. You'll understand different attribution models and how to track the customer journey from awareness to conversion.
Platform Proficiency
Gain hands-on experience with industry-standard platforms including Google Analytics 4, HubSpot, and Marketo. You'll understand their capabilities and how to leverage them effectively for your marketing goals.
The Analytics and Automation Challenges You Face
Moving toward data-driven marketing and implementing automation involves navigating technical complexity and strategic questions. These challenges might resonate with your experience.
Making Sense of Marketing Data
You have access to numerous metrics and analytics tools, but connecting all this data into a coherent picture of marketing performance feels overwhelming. Understanding which numbers actually matter and how they relate to business goals requires clarity you're still developing.
Implementing Automation Without Losing Personalization
You recognize automation's potential for efficiency, but worry about communications feeling generic or disconnected from individual customer needs. Finding the balance between automation and authentic personalization seems complex.
Tracking the Complete Customer Journey
Customers interact with your marketing across multiple channels and devices before converting. Understanding which touchpoints contribute to outcomes and how to properly attribute success across this complex journey remains challenging.
Knowing Where to Start with Tools
Platforms like HubSpot, Marketo, and Google Analytics 4 offer extensive capabilities, but their complexity can be intimidating. You want to use these tools effectively rather than just scratching the surface of what they can do for your marketing.
Our Approach to Analytics and Automation Training
This course builds your technical capabilities progressively, starting with analytics foundations and advancing to sophisticated automation implementation. You'll work with actual tools and data throughout.
Analytics Fundamentals and Tracking Setup
Understand how to properly implement tracking across your marketing channels. Learn what data to collect, how to structure it meaningfully, and how to ensure accuracy in your measurement systems.
Google Analytics 4 Mastery
Work extensively with GA4 to understand its event-based model, create meaningful reports, and set up custom analyses. Learn to navigate the platform confidently and extract insights relevant to your goals.
Customer Journey Mapping
Learn to visualize and understand how customers move through your marketing ecosystem. Identify key touchpoints, understand drop-off points, and recognize opportunities for improvement.
Attribution Models and ROI Tracking
Explore different attribution approaches and understand when to use each. Learn to connect marketing spend to revenue outcomes and demonstrate marketing's contribution to business results.
Marketing Automation Foundations
Understand automation principles and when to apply them. Learn to design workflows that respond to customer behavior and deliver relevant communications at appropriate times.
HubSpot and Marketo Implementation
Gain hands-on experience building automation workflows in industry-standard platforms. Create email sequences, design lead nurturing campaigns, and implement scoring systems.
Lead Scoring and Segmentation
Develop systems that identify and prioritize your most promising prospects. Learn to segment audiences based on behavior and characteristics for more targeted marketing.
Conversion Rate Optimization
Learn to identify conversion barriers, design tests to validate improvements, and systematically optimize your marketing funnel based on data rather than assumptions.
Predictive Analytics Introduction
Explore how predictive models help forecast customer behavior and marketing outcomes. Understand the basics of applying predictive insights to marketing decisions.
Dashboard Creation and Reporting
Learn to create dashboards that communicate performance clearly to stakeholders. Develop reporting systems that highlight what matters and support informed decision-making.
Your Nine-Week Technical Journey
This program combines theoretical understanding with extensive hands-on practice. You'll work with real platforms and data throughout your learning experience.
Weeks 1-2: Analytics Foundations and Tracking Implementation
Begin with analytics fundamentals and proper tracking setup. You'll learn to implement Google Analytics 4, configure conversion tracking, and understand data collection principles. The focus is on establishing solid measurement foundations before moving to analysis.
Weeks 3-4: Data Analysis and Customer Journey Mapping
Work extensively with GA4 to create custom reports, analyze user behavior, and identify patterns. You'll map customer journeys, understand touchpoint interactions, and learn to extract meaningful insights from complex data sets. By week four, you'll confidently navigate analytics platforms.
Weeks 5-6: Attribution Models and Marketing Automation Basics
Explore attribution modeling to understand marketing impact across touchpoints. Then transition to automation fundamentals, learning to design workflows that respond to customer behavior. You'll begin working with HubSpot or Marketo, understanding their structure and capabilities.
Weeks 7-8: Advanced Automation and Lead Management
Build sophisticated automation workflows including lead nurturing sequences, scoring systems, and segmentation strategies. You'll create email campaigns, design personalization rules, and implement the automation systems you've been planning. This is intensive hands-on implementation.
Week 9: Optimization, Reporting, and Future Planning
Focus on conversion rate optimization techniques, dashboard creation for stakeholder reporting, and introduction to predictive analytics. You'll develop your ongoing approach to measurement and optimization, ensuring you can continue improving after the course concludes.
Throughout Your Learning
Direct access to Google Analytics 4, HubSpot, and Marketo for hands-on practice
Work with real data sets to develop practical analysis and interpretation skills
Individual feedback on your implementations helps refine your technical approach
Connect with peers transitioning to data-driven marketing roles
Your Investment in Technical Marketing Skills
This nine-week technical program provides comprehensive training in analytics and automation platforms that power modern marketing.
Nine-week technical program
Complete Program Includes
18 hours of technical instruction and workshops
Full access to HubSpot and Marketo learning environments
Google Analytics 4 setup and configuration training
Analytics templates and automation workflow frameworks
Hands-on automation workflow implementation projects
Dashboard and reporting template library
Individual feedback on your technical implementations
Certificate demonstrating platform proficiency
Building Career-Long Technical Skills
The technical capabilities you develop transcend specific platforms. You're learning to think analytically about marketing data, design systematic approaches to optimization, and implement automation that scales personalization. These fundamental skills remain valuable throughout your marketing career regardless of which specific tools you use.
Flexible Session Options
Choose weekday evening sessions or weekend intensive formats. We understand technical training requires focused time, so we offer schedules that work for professionals balancing learning with work commitments.
Tracking Your Technical Development
You'll have concrete evidence of your growing analytics and automation capabilities throughout the program.
Complete Analytics Implementation
By mid-program, you'll have properly implemented Google Analytics 4 tracking with custom events, conversion tracking, and audience definitions. This demonstrates your ability to set up measurement systems from scratch.
Functional Automation Workflows
You'll build working automation workflows in HubSpot or Marketo including lead nurturing sequences, scoring systems, and segmentation logic. These implementations serve as portfolio examples of your technical capabilities.
Performance Dashboards
Create dashboards that communicate marketing performance clearly, highlighting key metrics and trends. You'll demonstrate ability to present complex data in accessible ways for different stakeholders.
Platform Certifications
Work toward platform certifications in Google Analytics 4 and marketing automation tools. While not guaranteed, you'll have the knowledge base needed to pursue these credentials independently if desired.
Your Analytical Mindset
Beyond specific technical skills, you'll develop an analytical approach to marketing decisions. You'll naturally think about how to measure initiatives, what data would help answer questions, and how to structure tests to validate assumptions.
This data-driven thinking becomes part of how you approach marketing challenges, making you more effective regardless of your specific role or industry.
Making This Technical Investment Comfortable
Committing to technical training is significant. Here's how we help make your decision straightforward.
Technical Requirements Discussion
Connect with us to discuss your current technical comfort level and what you hope to achieve. We'll help you understand if this program aligns with where you are and where you want to go.
Detailed Curriculum Access
Review the complete technical syllabus including specific platforms, tools, and skills you'll develop. You'll know exactly what technical capabilities you'll gain.
Scheduling Flexibility
Choose weekday evening or weekend intensive formats. Technical training requires focused time, and we offer schedules designed for working professionals.
Technical Support Access
Connect with instructors after program completion when you encounter technical challenges or implementation questions. Continued support helps ensure your success beyond the course.
Our Commitment to Technical Excellence
This program reflects our understanding of what helps people develop genuine technical marketing capabilities. If you engage with the material and complete the implementations, you'll build skills that make you more effective and valuable in data-driven marketing roles. We're focused on your capability development, not just course completion.
Beginning Your Technical Development
Starting is straightforward. Here's what happens when you decide this program fits your goals.
Reach Out
Contact us via our form or email contact@havorialine.com. Let us know you're interested in the Marketing Analytics and Automation course. We respond within one business day.
Discuss Technical Goals
We'll arrange a conversation about your current technical comfort level, experience with marketing tools, and what you hope to accomplish. This ensures the program matches your needs and readiness.
Select Schedule and Enroll
Choose your preferred session timing and complete enrollment. We'll provide platform access credentials, pre-course preparation materials, and technical requirements.
Begin Your Technical Training
Attend your first session and start building analytics and automation capabilities. You'll immediately begin working with the platforms and tools that power data-driven marketing.
Prerequisites
Comfort using web-based software and learning technical tools
Basic marketing knowledge (no technical background required)
Willingness to work with numbers and data sets
Commitment to hands-on practice and implementation
Ready to Build Your Technical Marketing Skills?
Connect with us to learn more about the Marketing Analytics and Automation course and begin developing the data-driven capabilities that support modern marketing.
Get Started TodayQuestions? Email us at contact@havorialine.com or call +81-12-321-8980
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